THE MARKETING BAG
A marketing blog for small business owners
Topic Pillars

- Small Business
- By Lisa Toban
- June 02 2025
7 Affirmations to Close Q2 on a High Note [Affirmation Cards Included]
On a given day, small business owners are managing many responsibilities and completing tasks to keep their company ...

- Small Business
- By Lisa Toban
- June 02 2025
Closing Out Q2 on A High Note, Stay Motivated [Quote Cards Included]
As Q2 comes to a close, it’s important as business owners to stay motivated throughout the month. Your audience, team, ...
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Small Business Owners

7 Affirmations to Close Q2 on a High Note [Affirmation Cards Included]
- Small Business
- By Lisa Toban
- June 02 2025
On a given day, small business owners are managing many responsibilities and completing tasks to keep their company ...

Closing Out Q2 on A High Note, Stay Motivated [Quote Cards Included]
- Small Business
- By Lisa Toban
- June 02 2025
As Q2 comes to a close, it’s important as business owners to stay motivated throughout the month. Your audience, team, ...

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

Let’s Play A Game! Subject: Brand Awareness
- Brand Management
- By Lisa Toban
- April 30 2025
Unpack the importance of brand awareness and brand recognition for a business

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

Let’s Play A Game! Subject: Brand Awareness
- Brand Management
- By Lisa Toban
- April 30 2025
Unpack the importance of brand awareness and brand recognition for a business

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

Your Target Audience is Your Business (Pun Intended)
- Audience Engagement
- By Lisa Toban
- April 30 2025
The importance of connecting with your target audience

Your Audience is Waiting: Don’t Leave Them Hanging
- Audience Engagement
- By Lisa Toban
- April 30 2025
Learn the importance of identifying your target audience and providing value with your content
Small businesses in America (approximately)
USCC, 2023*
Small businesses are managed solely by their owners (approximately)
Forbes, 2024*
Employed by a small business (approximately)
Investopedia, 2025*
*References
(2023). The State of Small Business in America. U.S. Chamber of Commerce.
Main, K. (2024). Top Small Business Statistics. Forbes.
Daugherty, G. (2025). What Is a Small Business? Definition, Characteristics, and Challenges. Investopedia.
Striving to turn small businesses large.
What's In Your Marketing Bag?
Effective marketing is essential for business growth and development
Let’s Play A Game! Subject: Brand Awareness
Incorporate a unique brand experience within your business model to enhance brand awareness
Your Target Audience is Your Business (Pun Intended)
Attribution and retention models for clients and customers are essential for business growth and development
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FREQUENTLY ASKED QUESTIONS
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What is “The Marketing Bag?”
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The Marketing Bag is a blog created for small business owners to share marketing information and resources to enhance brand awareness, visibility, and audience engagement for their companies.
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Scroll up and you should see a brief form to subscribe.
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Are you accepting contributing writers for “The Marketing Bag”?
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If you’re interested in writing for “The Marketing Bag,” send Founder and Creator, Lisa Toban an email to lisa@itslisatoban.com, and she’ll follow up.