"Build a lifestyle around your brand, and the audience will follow."

Eva Chen, Entrepreneur, Business Executive

A marketing strategy is a customized approach to presenting your brand and business to the target audience. To begin constructing this plan, ask yourself 3 questions: 1. Who is the brand for? 2. Why does your brand exist? 3. What is the product or service?

Effective marketing strategies can increase a small business's customer base by up to 40%. (Flair HR, 2024)

Your brand and business are not for everyone. With the ebbs and flows of life, your product or service may become more relevant for your buyer persona during specific times. It’s imperative to clearly define and identify who would benefit from using your product or service. 

Your brand was created to solve a problem. The goal is to connect with others who have a similar issue and are looking for a solution. Marketing your product or service should highlight why your brand exists and the benefits it provides. When there is relatability there is connectivity. 

The uniqueness of your product or service should be highlighted and shared with your target audience to connect with your brand. The UVP, Unique Value Proposition, is the identifier that establishes the brand amidst similar businesses within the industry. Create a signature product or service that can be easily recognizable for your brand. 

An effective marketing strategy should highlight the unique value proposition and establish your brand in your industry with a signature product or service. The goal should be to utilize different marketing niches to enhance brand awareness, visibility, and increase audience engagement. The marketing strategy should aid in brand recognition and recall, and ultimately, with a great product or service, boost brand loyalty.