--- title: The Marketing Bag | Blog for Small Business Owners description: A marketing blog and resource hub for small business owners. --- [![Lisa Toban, Marketing Coach and Content Marketer](https://itslisatoban.com/hs-fs/hubfs/ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png?width=500&height=500&name=ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png "Lisa Toban, Marketing Coach and Content Marketer")](https://itslisatoban.com/) - [Home](https://itslisatoban.com) - [Blog](https://itslisatoban.com/the-marketing-bag) - [Work With Me](https://itslisatoban.com/work-with-me) - [Resource Hub](https://itslisatoban.com/resource-hub) - [About](https://itslisatoban.com/about) - [Contact](https://itslisatoban.com/contact)     # BEYOND THE BRAND.  # INSIDE THE BUSINESS. ## *A marketing blog for small business owners. *   # WELCOME TO THE MARKETING BAG Marketing insights, practical guidance, and real-world perspective to help small business owners build stronger systems, create purposeful content, and support sustainable business growth. --- ![pexels-joaquinrr](https://itslisatoban.com/hubfs/pexels-joaquinrr-37409121_Open%20Letter_Blog_Cover.jpg) ## [An Open Letter to Small Business Owners](https://itslisatoban.com/the-marketing-bag/an-open-letter-to-small-business-owners) An honest open letter to small business owners about the realities of building, the weight you carry, and how to move forward with clarity and intention. ![pexels-divinetechygirl](https://itslisatoban.com/hubfs/pexels-divinetechygirl-1181647_The%20Marketing%20Bag_Blog_Cover.jpg) [Marketing System](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth) ## [The Marketing Bag: What Matters for Systems and Growth](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth) ![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-5920641_Different%20Approach_Blog_Cover.jpg) [Marketing](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing) ## [A Different Way to Approach Marketing](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing) ![pexels-ron-lach](https://itslisatoban.com/hubfs/pexels-ron-lach-8357231_marketing%20assessment_top.jpg) [Marketing Assessment](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment) ## [If Your Marketing Feels Off, Start Here (Take the Assessment)](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment) ## READ THE LATEST ![blog](https://itslisatoban.com/hubfs/pexels-mikhail-nilov-8284724-1.jpg) [Email Marketing](https://itslisatoban.com/the-marketing-bag/topic/email-marketing) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - July 20 2026 ## [Why Email Marketing Still Matters](https://itslisatoban.com/the-marketing-bag/why-email-marketing-still-matters) ![blog](https://itslisatoban.com/hubfs/pexels-rdne-8124187.jpg) [Marketing Strategy](https://itslisatoban.com/the-marketing-bag/topic/marketing-strategy) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - July 16 2026 ## [How to Plan 30 Days of Content in Just One Afternoon](https://itslisatoban.com/the-marketing-bag/how-to-plan-30-days-of-content-in-just-one-afternoon) ![blog](https://itslisatoban.com/hubfs/pexels-john-diez-7578209.jpg) [Marketing Strategy](https://itslisatoban.com/the-marketing-bag/topic/marketing-strategy) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - July 13 2026 ## [One Idea. Five Pieces of Content.](https://itslisatoban.com/the-marketing-bag/one-idea.-five-pieces-of-content) # Categories - [Branding](https://itslisatoban.com/branding) - [Content Marketing](https://itslisatoban.com/content-marketing) - [Marketing](https://itslisatoban.com/marketing) - [Marketing Strategy](https://itslisatoban.com/marketing-strategy) - [Marketing Structure](https://itslisatoban.com/marketing-structure) - [Marketing Systems](https://itslisatoban.com/marketing-systems) - [Small Business](https://itslisatoban.com/small-business) - [Sustainable Results](https://itslisatoban.com/sustainable-results) - [Recent Posts](https://itslisatoban.com/recent-posts) [Subscribe & Stay Connected](https://share.hsforms.com/1ngVVL07VSV-i_fBoNLeK4A3ympj) ## MARKETING ![pexels-a-darmel](https://itslisatoban.com/hubfs/pexels-a-darmel-7710074_MB_Blog%201.jpg) ## [Marketing, Simplified: What You Need to Know to Get Started](https://itslisatoban.com/the-marketing-bag/marketing-simplified-what-you-need-to-know-to-get-started) ![pexels-fauxels](https://itslisatoban.com/hubfs/pexels-fauxels-3184293__MB%20Blog%202.jpg) ## [Before You Post Anything Else, Read This](https://itslisatoban.com/the-marketing-bag/before-you-post-anything-else-read-this) ![pexels-caleboquendo](https://itslisatoban.com/hubfs/pexels-caleboquendo-11329863_MB%20Blog%203.jpg) ## [How to Get Clear on Your Audience Before You Invest in Marketing](https://itslisatoban.com/the-marketing-bag/how-to-get-clear-on-your-audience-before-you-invest-in-marketing) ## FOR ESTABLISHED SMALL BUSINESS OWNERS ![pexels-anna-nekrashevich](https://itslisatoban.com/hubfs/pexels-anna-nekrashevich-12432698_SBO_Blog%202-1.jpg) ## [Content Management That Fits Into Your Actual Life](https://itslisatoban.com/the-marketing-bag/content-management-that-fits-into-your-actual-life) ![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-5399014_SBO_Blog%203-1.jpg) ## [How to Automate Your Marketing Without Losing the Personal Touch](https://itslisatoban.com/the-marketing-bag/how-to-automate-your-marketing-without-losing-the-personal-touch) ![pexels-mikhail-nilov](https://itslisatoban.com/hubfs/pexels-mikhail-nilov-6592363_B_Blog%201-2.jpg) ## [How to Build Momentum Without Burning Yourself Out](https://itslisatoban.com/the-marketing-bag/how-to-build-momentum-without-burning-yourself-out) ## FOR ENTREPRENEURS AND SOLOPRENEURS ![pexels-silverkblack](https://itslisatoban.com/hubfs/pexels-silverkblack-36731365_ES_Blog%201_Cover.jpg) ## [Quick Marketing Wins When You Don’t Have Much Time](https://itslisatoban.com/the-marketing-bag/quick-marketing-wins-when-you-dont-have-much-time) ![pexels-mart-production](https://itslisatoban.com/hubfs/pexels-mart-production-7679672_ES_Blog%202_Cover.jpg) ## [Starting From Scratch: How to Market Your New Business](https://itslisatoban.com/the-marketing-bag/starting-from-scratch-how-to-market-your-new-business) ![pexels-karola-g-5240041_ES_Blog 3_Cover](https://itslisatoban.com/hubfs/pexels-karola-g-5240041_ES_Blog%203_Cover.jpg) ## [What to Focus on First When Marketing Your New Business](https://itslisatoban.com/the-marketing-bag/what-to-focus-on-first-when-marketing-your-new-business) - # If Your Marketing Feels Off, Start Here (Take the Assessment) [Read more](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment) - # An Open Letter to Small Business Owners [Read more](https://itslisatoban.com/the-marketing-bag/an-open-letter-to-small-business-owners) - # The Marketing Bag: What Matters for Systems and Growth [Read more](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth) - # How to Build Momentum Without Burning Yourself Out [Read more](https://itslisatoban.com/the-marketing-bag/how-to-build-momentum-without-burning-yourself-out) - # Content Management That Fits Into Your Actual Life [Read more](https://itslisatoban.com/the-marketing-bag/content-management-that-fits-into-your-actual-life) ## FOR FREELANCERS AND CONSULTANTS ![pexels-pavel-danilyuk](https://itslisatoban.com/hubfs/pexels-pavel-danilyuk-8111881_Blog_FC_Blog%202_Cover.jpg) ## [The Details That Make a Personal Brand Actually Stand Out](https://itslisatoban.com/the-marketing-bag/the-details-that-make-a-personal-brand-actually-stand-out) ![pexels-ivan-s-8117555](https://itslisatoban.com/hubfs/pexels-ivan-s-8117555_Blog_FC_Blog%203_Bottom.jpg) ## [How to Turn Your Skills Into a Brand People Hire For](https://itslisatoban.com/the-marketing-bag/how-to-turn-your-skills-into-a-brand-people-hire-for) ![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-7680056_FC_Blog%201_Cover.jpg) ## [Your Personal Brand Isn’t Optional—Here’s Why It Matters](https://itslisatoban.com/the-marketing-bag/your-personal-brand-isnt-optional-heres-why-it-matters) ## FOR NONPROFIT AND PURPOSE DRIVEN LEADERS ![pexels-gustavo-fring](https://itslisatoban.com/hubfs/pexels-gustavo-fring-7156162_NP_Blog%201%20Cover.jpg) ## [If Your Mission Isn’t Clear, Your Message Isn’t Either](https://itslisatoban.com/the-marketing-bag/if-your-mission-isnt-clear-your-message-isnt-either) ![pexels-a-darmel](https://itslisatoban.com/hubfs/pexels-a-darmel-7710084_NP_Blog%202_Cover.jpg) ## [Marketing Doesn’t Have to Be Complicated for Small Teams](https://itslisatoban.com/the-marketing-bag/marketing-doesnt-have-to-be-complicated-for-small-teams) ![pexels-vlada-karpovich](https://itslisatoban.com/hubfs/pexels-vlada-karpovich-7433876_NP_Blog%203_Bottom.jpg) ## [What Funders Actually Want to See From Your Marketing Results](https://itslisatoban.com/the-marketing-bag/what-funders-actually-want-to-see-from-your-marketing-results) ## BROWSE THE MARKETING BAG ![blog](https://itslisatoban.com/hubfs/pexels-energepic-com-27411-313690_Blog-top.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - June 18 2026 ## [How to Build 30 Days of Content in Just a Few Hours](https://itslisatoban.com/the-marketing-bag/how-to-build-30-days-of-content-in-just-a-few-hours) ![blog](https://itslisatoban.com/hubfs/pexels-mike-jones-9052294_Blog_MM_Blog%203_Cover.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - May 02 2026 ## [One Piece of Content. Multiple Platforms. Build a Content Flow That Works](https://itslisatoban.com/the-marketing-bag/one-piece-of-content.-multiple-platforms.-build-a-content-flow-that-works) ![blog](https://itslisatoban.com/hubfs/pexels-silverkblack-36731167_Blog_MM_Blog%202_Cover.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing) - [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban) - May 02 2026 ## [Getting Noticed Online Is One Thing—Here’s What Makes People Stay](https://itslisatoban.com/the-marketing-bag/getting-noticed-online-is-one-thing-heres-what-makes-people-stay) ### More Blogs ## BEHIND THE MARKETING ![pexels-mikael-blomkvist](https://itslisatoban.com/hubfs/pexels-mikael-blomkvist-6476260_BTM_Blog%202-1.jpg) ## [Behind Every “Successful” Brand Is This (Not Just Content)](https://itslisatoban.com/the-marketing-bag/behind-every-successful-brand-is-this-not-just-content) ![pexels-kindelmedia](https://itslisatoban.com/hubfs/pexels-kindelmedia-7688329_BTM_Blog%203-1.jpg) ## [The Work No One Talks About—But Every Business Needs](https://itslisatoban.com/the-marketing-bag/the-work-no-one-talks-about-but-every-business-needs) ![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-4491443_BTM_Blog%201-1.jpg) ## [The Part of Marketing No One Is Showing You](https://itslisatoban.com/the-marketing-bag/the-part-of-marketing-no-one-is-showing-you) ## MARKETING MOMENTS ![pexels-darlene-alderson](https://itslisatoban.com/hubfs/pexels-darlene-alderson-7971342_MM_Blog%201_Cover.jpg) ## [Before You Create Content, Get Clear on This](https://itslisatoban.com/the-marketing-bag/before-you-create-content-get-clear-on-this) ![pexels-silverkblack](https://itslisatoban.com/hubfs/pexels-silverkblack-36731167_Blog_MM_Blog%202_Cover.jpg) ## [Getting Noticed Online Is One Thing—Here’s What Makes People Stay](https://itslisatoban.com/the-marketing-bag/getting-noticed-online-is-one-thing-heres-what-makes-people-stay) ![pexels-mike-jones](https://itslisatoban.com/hubfs/pexels-mike-jones-9052294_Blog_MM_Blog%203_Cover.jpg) ## [One Piece of Content. Multiple Platforms. Build a Content Flow That Works](https://itslisatoban.com/the-marketing-bag/one-piece-of-content.-multiple-platforms.-build-a-content-flow-that-works) ## MARKETING STRATEGY ![pexels-olly](https://itslisatoban.com/hubfs/pexels-olly-3800556_MStrat_Blog%202_Top.jpg) ## [Doing More Marketing Isn’t the Same as Having a Plan](https://itslisatoban.com/the-marketing-bag/doing-more-marketing-isnt-the-same-as-having-a-plan) ![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-5717840_MStrat_Blog%203_Cover.jpg) ## [The Missing Layer Between Content and Results Is Strategy](https://itslisatoban.com/the-marketing-bag/the-missing-layer-between-content-and-results-is-strategy) ![pexels-kindelmedia](https://itslisatoban.com/hubfs/pexels-kindelmedia-7688463_MStrat_Blog%201_Cover.jpg) ## [The Difference Between “Doing Marketing” and Actually Having a Strategy](https://itslisatoban.com/the-marketing-bag/the-difference-between-doing-marketing-and-actually-having-a-strategy) ## MARKETING SYSTEMS ![pexels-tim-douglas](https://itslisatoban.com/hubfs/pexels-tim-douglas-6205480_MS_Blog%201_Cover.jpg) ## [Your Marketing Is a System (Whether You Built It or Not)](https://itslisatoban.com/the-marketing-bag/your-marketing-is-a-system-whether-you-built-it-or-not) ![pexels-gary-barnes](https://itslisatoban.com/hubfs/pexels-gary-barnes-6231598_MS_Blog%202_Cover.jpg) ## [Your Marketing System Is Either Supporting You—or Slowing You Down](https://itslisatoban.com/the-marketing-bag/your-marketing-system-is-either-supporting-you-or-slowing-you-down) ![pexels-liza-summer](https://itslisatoban.com/hubfs/pexels-liza-summer-6347919_MS_Blog%203_Cover.jpg) ## [A Strong Marketing System Changes Everything You’re Trying to Do](https://itslisatoban.com/the-marketing-bag/a-strong-marketing-system-changes-everything-youre-trying-to-do) - # A Different Way to Approach Marketing [Read more](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing) - # Why “Just Posting More Content” Is Slowing Your Marketing Down [Read more](https://itslisatoban.com/the-marketing-bag/why-just-posting-more-content-is-slowing-your-marketing-down) - # Starting From Scratch: How to Market Your New Business [Read more](https://itslisatoban.com/the-marketing-bag/starting-from-scratch-how-to-market-your-new-business) - # What to Focus on First When Marketing Your New Business [Read more](https://itslisatoban.com/the-marketing-bag/what-to-focus-on-first-when-marketing-your-new-business) - # Before You Create Content, Get Clear on This [Read more](https://itslisatoban.com/the-marketing-bag/before-you-create-content-get-clear-on-this) ## MARKETING STRUCTURE ![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-8636602_MStruc_Blog%202_Cover.jpg) ## [What Holds Your Marketing Together When Everything Else Feels Unclear](https://itslisatoban.com/the-marketing-bag/what-holds-your-marketing-together-when-everything-else-feels-unclear) ![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-6684766_MStruc_Blog%203_Cover.jpg) ## [Structure Is What Your Marketing Has Been Missing](https://itslisatoban.com/the-marketing-bag/structure-is-what-your-marketing-has-been-missing) ![pexels-edward-jenner](https://itslisatoban.com/hubfs/pexels-edward-jenner-4031633_MStruc_Blog%201_Top.jpg) ## [If Your Marketing Feels Inconsistent, This Is Why](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-inconsistent-this-is-why) ## SUSTAINABLE BUSINESS ![pexels-anntarazevich](https://itslisatoban.com/hubfs/pexels-anntarazevich-7772022_SR_Blog%201_Cover.jpg) ## [The Foundation of a Sustainable Business](https://itslisatoban.com/the-marketing-bag/the-foundation-of-a-sustainable-business) ![pexels-pavel-danilyuk](https://itslisatoban.com/hubfs/pexels-pavel-danilyuk-8424512_SR_Blog%202_Cover.jpg) ## [Why “More Sales” Isn’t the Same as a Sustainable Business](https://itslisatoban.com/the-marketing-bag/why-more-sales-isnt-the-same-as-a-sustainable-business) ![pexels-amina-filkins](https://itslisatoban.com/hubfs/pexels-amina-filkins-5413720_SR_Blog%203_Cover.jpg) ## [How to Market in a Way That Actually Sustains Your Business](https://itslisatoban.com/the-marketing-bag/how-to-market-in-a-way-that-actually-sustains-your-business) ## BEYOND THE BRAND ![pexels-fiona-murray](https://itslisatoban.com/hubfs/pexels-fiona-murray-537687299-27668992_B_Blog%202.jpg) ## [What Brand Awareness, Recall, and Recognition Really Mean for Your Business](https://itslisatoban.com/the-marketing-bag/what-brand-awareness-recall-and-recognition-really-mean-for-your-business) ![pexels-ron-lach](https://itslisatoban.com/hubfs/pexels-ron-lach-7983357_B_Blog%203.jpg) ## [How You Show Up Online Is Your Brand—Not Just Part of It](https://itslisatoban.com/the-marketing-bag/how-you-show-up-online-is-your-brand-not-just-part-of-it) ![pexels-olia-danilevich](https://itslisatoban.com/hubfs/pexels-olia-danilevich-8145250_duplicate_cover.jpg) ## [Branding Is So Much More Than a Logo](https://itslisatoban.com/the-marketing-bag/branding-is-so-much-more-than-a-logo) ## SUBSCRIBE AND STAY CONNECTED Receive the weekly marketing newsletter ![Multi ethnic group of succesful creative business people using a laptop during candid meeting](https://itslisatoban.com/hs-fs/hubfs/Multi%20ethnic%20group%20of%20succesful%20creative%20business%20people%20using%20a%20laptop%20during%20candid%20meeting.jpeg?width=600&height=428&name=Multi%20ethnic%20group%20of%20succesful%20creative%20business%20people%20using%20a%20laptop%20during%20candid%20meeting.jpeg "Multi ethnic group of succesful creative business people using a laptop during candid meeting") Powered by HubSpot | Website created by [TMSCS](https://itslisatoban.com/) [Privacy Policy](https://www.termsfeed.com/live/f9ef6bb5-a261-4a62-bc6e-299a74e23cf9) | [Terms and Conditions ](https://www.termsfeed.com/live/cab1b541-a56c-485a-a356-561b179bb75e) © 2026 Lisa Toban