Find “The One:” Your Target Audience That Is

Understand the importance of finding your target audience and providing value with your product, good, service, and content

“Every interaction in any form, is branding.” - Seth Godin, Entrepreneur and Author

Table of Contents

1. Know Your Target Audience
2. Social Listening
3. Gathering Data
   
   
   

Similar to snowflakes, no two businesses are alike. While there may be similarities, each brand has a unique value proposition (UVP) that distinguishes the company within the industry. Therefore, it’s essential not only to know who your target audience is but also to find and listen to them and gather data. 

Know Your Target Audience

To find your target audience, you must first know who they are. Consider being introduced to someone, meeting that person for the first time, and knowing nothing about the individual. How would you begin getting to know the person? Will you conduct research, inquire from others, or start drafting a list of questions to ask? Maybe all 3. It’s a similar approach to getting to know your target audience.

Knowing your audience means intentionally learning about them and understanding their demographics, pain points, concerns, likes, and dislikes. Be clear on how your product, good, or service can help them solve their problems.

Social Listening

Where do you find your audience to begin knowing them? Great question. A simple response is to begin with your preferred digital platform and do your research. Follow hashtags, search a specific category, and follow different trends. Social listening tools can help you streamline this information on one platform to stay organized and proactive in responding to your target audience before they become leads. Continue to explore different digital platforms to see where your target audience is hanging out and how they are engaging online.

Gathering Data

Finding your audience means being curious and proactive about understanding their needs and addressing their concerns. Therefore, gathering data means keeping your target audience top of mind, the same way you want your clients and customers to keep your brand top of mind. Social listening tools can also help you gather information and receive feedback from your audience regarding your product, good or service, brand experience, and customer service. 

Wrap Up

Remember your brand, product, good, or service is not for everyone. Knowing and finding the right target audience for your business is essential for growth and development. Consider adding social listening tools to your repository to further engage with your target audience. 

Tool Spotlight

Gather more information about your target audience using a social listening tool: Buffer 

Use a tool to help you build your target persona: HubSpot - Make My Persona

Remember to stay in your marketing bag and expand your brand. 

This blog does not include an affiliate link.