--- title: Home description: Lisa Toban is a Marketing Systems and Content Strategist, Creator of The Marketing Bag, and advocate for small businesses --- [![Lisa Toban, Marketing Coach and Content Marketer](https://itslisatoban.com/hs-fs/hubfs/ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png?width=500&height=500&name=ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png "Lisa Toban, Marketing Coach and Content Marketer")](https://itslisatoban.com/?hsLang=en) - [Home](https://itslisatoban.com) - [Blog](https://itslisatoban.com/the-marketing-bag?hsLang=en) - [Work With Me](https://itslisatoban.com/work-with-me?hsLang=en) - [Resource Hub](https://itslisatoban.com/resource-hub?hsLang=en) - [About](https://itslisatoban.com/about?hsLang=en) - [Contact](https://itslisatoban.com/contact?hsLang=en)               ## RESET THE MARKETING.  ## REFOCUS THE STRATEGY.  [Take the Marketing Reset Assessment](https://tally.so/r/Zjv2ze) ## *A strategic reset for sustainable business growth. * ## WELCOME ### HEY, IT'S LISA TOBAN.  I help small business owners understand the strategy behind their marketing so they can make informed decisions and move forward with clarity. Explore practical resources, tools, and insights designed to support your business growth.  [![Lisa Toban_Marketing Systems and Content Strategist](https://itslisatoban.com/hs-fs/hubfs/Brand%20photos/IMG_1528_LT_Hands%20on%20hip_cropped.jpg?width=743&height=452&name=IMG_1528_LT_Hands%20on%20hip_cropped.jpg "Lisa Toban_Marketing Systems and Content Strategist")](https://itslisatoban.com/?hsLang=en) --- ![pexels-silverkblack](https://itslisatoban.com/hubfs/pexels-silverkblack-36731167_Blog_MM_Blog%202_Cover.jpg) [Blog](https://itslisatoban.com/the-marketing-bag?hsLang=en) ## [THE MARKETING BAG](https://itslisatoban.com/the-marketing-bag?hsLang=en) Practical marketing insights, strategies, and resources designed to help small business owners. [Read the Blog](https://itslisatoban.com/the-marketing-bag?hsLang=en) ![pexels-kampus-5920641_Different Approach_Blog_Cover](https://itslisatoban.com/hubfs/pexels-kampus-5920641_Different%20Approach_Blog_Cover.jpg) [Resource](https://3ympj.share.hsforms.com/2MOVkXdUmT4ml8DVPjPDtDg) ## [THE SMALL BUSINESS BRANDING GUIDE](https://3ympj.share.hsforms.com/2MOVkXdUmT4ml8DVPjPDtDg) A practical guide to help small business owners build a clear, consistent, and recognizable brand. [Download the Guide](https://3ympj.share.hsforms.com/2MOVkXdUmT4ml8DVPjPDtDg) ![pexels-liza-summer-6347919_MS_Blog 3_Cover](https://itslisatoban.com/hubfs/pexels-liza-summer-6347919_MS_Blog%203_Cover.jpg) [Assessment](https://tally.so/r/Zjv2ze) ## [THE MARKETING RESET ASSESSMENT](https://tally.so/r/Zjv2ze) Gain insight into your marketing strengths, gaps, and next steps with this complimentary assessment. [Take the Marketing Reset Assessment](https://tally.so/r/Zjv2ze) --- ![Lisa Toban_Marketing Systems and Content Strategist](https://itslisatoban.com/hs-fs/hubfs/Two%20%20colleages%20discussing%20ideas%20using%20a%20tablet%20and%20computer-2.jpeg?width=470&height=350&name=Two%20%20colleages%20discussing%20ideas%20using%20a%20tablet%20and%20computer-2.jpeg "Lisa Toban_Marketing Systems and Content Strategist") --- ## SIGNATURE FRAMEWORK ## THE MARKETING RESET The Marketing Reset is a signature framework designed to help small business owners evaluate their current marketing, identify opportunities for improvement, and create a stronger path forward.  ![The Marketing Reset_Assessment_Lisa Toban](https://itslisatoban.com/hubfs/The%20Marketing%20Reset%20-%20Assessment.png) ## [THE MARKETING RESET ASSESSMENT](https://tally.so/r/Zjv2ze) Gain a clearer understanding of your current marketing efforts and where to focus your time and resources next. [Take the Assessment](https://tally.so/r/Zjv2ze) ![The Marketing Reset Assessment Guide_Lisa Toban](https://itslisatoban.com/hubfs/The%20Marketing%20Reset%20Guide_Graphic_Website.png) ## [THE MARKETING RESET GUIDE](https://www.dropbox.com/scl/fi/aeh80mesxdkbwb79jz6wi/The-Marketing-Reset-Assessment-Guide_2026_Lisa-Toban.pdf?rlkey=s6trx7h26x6slbamb689w3vu9&st=3ne3rkot&dl=0) A practical guide to help you understand your assessment results and identify next steps for improving your marketing. [Download the Guide](https://www.dropbox.com/scl/fi/aeh80mesxdkbwb79jz6wi/The-Marketing-Reset-Assessment-Guide_2026_Lisa-Toban.pdf?rlkey=s6trx7h26x6slbamb689w3vu9&st=3ne3rkot&dl=0) ![The Marketing Reset Assessment Worksheets_Lisa Toban](https://itslisatoban.com/hubfs/The%20Marketing%20Reset%20-%20Worksheets.png) ## [THE MARKETING RESET WORKSHEETS](https://www.dropbox.com/scl/fi/6p35nia3133xuidd5s1or/The-Marketing-Reset-Assessment-Worksheets_2026_Lisa-Toban.pdf?rlkey=kyyghb49oed5049dewlx1s4g7&st=9zp5cjj4&dl=0) Practical worksheets that help you evaluate your marketing, uncover opportunities, and plan your next steps. [Download the Worksheets](https://www.dropbox.com/scl/fi/6p35nia3133xuidd5s1or/The-Marketing-Reset-Assessment-Worksheets_2026_Lisa-Toban.pdf?rlkey=kyyghb49oed5049dewlx1s4g7&st=9zp5cjj4&dl=0) --- ## WORK WITH ME ### HEY, IT'S ME AGAIN, LISA TOBAN.  I'm a Marketing Systems and Content Strategist with more than 18 years of experience helping organizations connect with their audiences through thoughtful marketing, communication, and content strategies. My work focuses on helping small business owners understand the strategy behind their marketing so they can make informed decisions and build an ecosystem for sustainable business growth. If you're looking for personalized guidance, strategy support, or help navigating your marketing challenges, visit the [Work With Me](https://itslisatoban.com/work-with-me?hsLang=en) section to learn more about available services.  [Work with Me](https://itslisatoban.com/work-with-me?hsLang=en) [![Lisa Toban_Marketing Systems and Content Strategist](https://itslisatoban.com/hs-fs/hubfs/Brand%20photos/IMG_1754_Cropped%20-%20Possible%20Branding%20Pic.jpg?width=339&height=400&name=IMG_1754_Cropped%20-%20Possible%20Branding%20Pic.jpg "Lisa Toban_Marketing Systems and Content Strategist")](https://itslisatoban.com/?hsLang=en) --- ## READ THE LATEST ![blog](https://itslisatoban.com/hubfs/pexels-mikhail-nilov-8284724-1.jpg) [Email Marketing](https://itslisatoban.com/topic/email-marketing?hsLang=en) - [By Lisa Toban](https://itslisatoban.com/author/lisa-toban?hsLang=en) - July 20 2026 ## [Why Email Marketing Still Matters](https://itslisatoban.com/the-marketing-bag/why-email-marketing-still-matters?hsLang=en) ![blog](https://itslisatoban.com/hubfs/pexels-rdne-8124187.jpg) [Marketing Strategy](https://itslisatoban.com/topic/marketing-strategy?hsLang=en) - [By Lisa Toban](https://itslisatoban.com/author/lisa-toban?hsLang=en) - July 16 2026 ## [How to Plan 30 Days of Content in Just One Afternoon](https://itslisatoban.com/the-marketing-bag/how-to-plan-30-days-of-content-in-just-one-afternoon?hsLang=en) ![blog](https://itslisatoban.com/hubfs/pexels-john-diez-7578209.jpg) [Marketing Strategy](https://itslisatoban.com/topic/marketing-strategy?hsLang=en) - [By Lisa Toban](https://itslisatoban.com/author/lisa-toban?hsLang=en) - July 13 2026 ## [One Idea. Five Pieces of Content.](https://itslisatoban.com/the-marketing-bag/one-idea.-five-pieces-of-content?hsLang=en) --- ## FREQUENTLY ASKED QUESTIONS What is The Marketing Reset™ Assessment? A complimentary assessment that helps you evaluate your marketing efforts and identify opportunities for improvement. Who are these resources designed for? These resources are created for small business owners, entrepreneurs, consultants, freelancers, and nonprofit leaders looking for practical marketing support. Do I need marketing experience to use these resources? No. The resources are designed to help you understand marketing concepts and make informed decisions, regardless of your experience level. How do I know if I need personalized marketing support? If you're unsure where to focus your marketing efforts or need guidance tailored to your business, personalized support may be the next step. What makes your approach different? I focus on helping you understand the strategy behind your marketing so you can move forward with clarity and build something that lasts. Are the resources free? Many of the resources, including guides, worksheets, and assessments, are available as complimentary tools to help support your marketing efforts. Can I work with you directly? Yes. If you're looking for personalized marketing guidance, strategy support, or help navigating specific challenges, visit the Work With Me section to learn more. --- Powered by HubSpot | Website created by [TMSCS](https://itslisatoban.com/?hsLang=en) [Privacy Policy](https://www.termsfeed.com/live/f9ef6bb5-a261-4a62-bc6e-299a74e23cf9) | [Terms and Conditions ](https://www.termsfeed.com/live/cab1b541-a56c-485a-a356-561b179bb75e) © 2026 Lisa Toban