Marketing Coach & Content Marketer
Working With Lisa Toban
The goal for any small business should be to enhance brand awareness, visibility and increase audience engagement. When working with me, Lisa Toban, you will be challenged to expand the reach of your brand, empowered to connect with your target audience and motivated to scale your business. My vision is to turn small businesses large and the mission is to equip small business owners with marketing tools and resources to enhance their brands. The focus is to incorporate marketing strategies, structures and systems for sustainable results. If you're interested in working with me, please continue reading.
List of Marketing Services
Content Audit
The audit includes an analysis and report for the top 2 performing brand digital platforms
Content Marketing Manager
Responsible for managing content and editorial calendars, strategizing marketing plans, organizing content libraries, distributing content to various digital platforms, connecting and collaborating with multiple team members and stakeholders, running weekly reports, and establishing guidelines and standards for content creation, curation and delivery
Content Planning
Receive a customized content plan for a minimum of 90 days for the top 3 brand digital platforms to enhance brand awareness, visibility, and increase audience engagement
Copywriting
Copywriting services include writing articles, biographies, blogs, guides, or social media captions/descriptions, specific content for brand development and growth
Email Marketing
Receive a sequence of a minimum of 4 emails to engage with your audience
Marketing Coach
Schedule a 60-minute coaching session to review analytics, content and editorial calendars, and marketing strategy
Marketing Consultation
Schedule a 60-minute consultation to discuss a preliminary marketing strategy for the brand, business, product, book, service or event
Marketing Strategy
Schedule a 75-minute marketing strategy session for upcoming events, including workshops, webinars, book releases, products, or service launches
Online Moderation
This service includes pre and post-production meetings, administration, a report of live audience engagement including frequently asked questions, and support in constructing digital materials for the live session
Transcription
Request a transcription of audio or video files, including content upgrade suggestions to increase brand awareness, visibility and enhance audience engagement
Other
Customize your marketing and content package with services tailored to your brand
Next Steps
I'm glad you're still interested in working with me. The goal is to enhance brand awareness, visibility and increase audience engagement for your business. Please complete the "Marketing Inquiry Call Form" to begin the process with a complimentary 15-minute call.
Submit the Marketing Inquiry Call Form
Expect a follow-up within 24-48 hours
Frequently Asked Questions
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I’m interested in your marketing services, but I don’t know which service I initially need. What should I do?
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Let’s have a conversation. Submit the "Marketing Inquiry Call Form," and I’ll follow up.
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I have a business idea, but don’t know where to start with branding or marketing. What should I do?
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I recommend downloading the free “Branding Questionnaire for Small Business Owners” in the "Resource Hub" Tab and answering the questions. This could help with the beginning phrase of your business idea.
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I spend little time marketing my business because I’m working on other areas of my business, and I’m a solopreneur.
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You’re not alone. I can design a marketing plan to help you create, curate and share content that works with your schedule. Fill out the brief "Marketing Inquiry Call Form" above and let’s chat.
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I have marketing ideas for my business, but I’m challenged with creating quality content. Can you help me?
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I can! Let’s chat! Complete the "Marketing Inquiry Call Form," and I can assess which marketing services you initially need.
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Do you have additional marketing information or resources for small business owners?
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Yes indeed! Check out “The Marketing Bag” Blog or “Resource Hub” for marketing information and resources.
About Lisa Toban
What started as a hobby is now what I’ve identified as part of my purpose. I became interested in digital marketing as a student leader at my alma mater, the University of California, Riverside, where I was committed to growing the weekly attendance for a student organization I led. Now, 18 years later, I’m fulfilled by supporting small business owners to enhance their brand awareness, visibility, and audience engagement by utilizing marketing strategies, structures, and systems for sustainable results.
