Marketing Coach and Content Marketer

Lisa Toban

Hey, it’s Lisa Toban, and I attribute this branding moniker to my late aunt, Paula Johnson, a dear family friend. While it is my legal name, every time my aunt saw me, especially on Sundays at my childhood church, she would greet me with, “It’s Lisa Toban” or “Hey, Lisa Toban.” I didn’t know then, and I appreciate now that she was teaching me brand management. The consistency and continuity in how I carried myself insisted on her consistent approach to how she greeted me. Therefore, I’m reminded when I introduce myself of what my aunt saw in me years ago. So, hey, It’s Lisa Toban.

Lisa Toban_Marketing Coach

What started as a hobby is now what I’ve identified as part of my purpose. I became interested in digital marketing as a student leader at my alma mater, the University of California, Riverside, where I was committed to growing the weekly attendance for a student organization I led. Now, 18 years later, I’m fulfilled by supporting small business owners to enhance their brand awareness, visibility, and audience engagement by utilizing marketing strategies, structures, and systems for sustainable results.

My marketing approach mainly stems from experiential learning and obtaining certificates for SEO, Inbound, Social Media, Content and Digital Marketing from HubSpot Academy. I’m also a recipient of a Master of Social Work degree with a specialization in Leadership Development in Social Services and an Advanced Graduate Certificate in Nonprofit Management and Philanthropy from Loyola University Chicago, a Bachelor of Arts degree recipient in Psychology with a minor in Religious Studies from the University of California, Riverside.

Frequently Asked Questions

Do you offer marketing services to small business owners?

Yes! Click the "Services" Tab on the top menu bar to view a list of marketing services offered.

Do you provide ad hoc marketing services?

Absolutely! Let’s chat! Submit a complimentary 15-minute marketing inquiry call form, and I’ll follow-up with you.

I’m interested in your marketing services, but I don’t know which service I initially need. What should I do?

Let’s have a conversation. Submit the Marketing Inquiry Call Form, and I’ll follow up.

I have a business idea, but don’t know where to start with branding or marketing. What should I do?

I recommend downloading the free “Branding Questionnaire for Small Business Owners” in the "Resource Hub" Tab and answering the questions. This could help with the beginning phrase of your business idea.

I have marketing ideas for my business, but I’m challenged with creating quality content. Can you help me?

I can! Let’s chat! Go to the “Marketing Inquiry Call” tab and submit the form. I’ll follow up with you within 24-48 hours.

What is “The Marketing Bag?”

The Marketing Bag is a blog created for small business owners to share marketing information and resources to enhance brand awareness, visibility, and audience engagement for their companies.

Do you have additional marketing information or resources for small business owners?

Yes indeed! Check out “The Marketing Bag” Blog or “Resource Hub” for marketing information and resources.