"If people like you they will listen to you, but if they trust you, they’ll do business with you."

 Zig Ziglar, Motivational Speaker, Author

Marketing structures are the supporting elements for your business development and growth. Creating processes for: 1. Lead generation 2. Client/customer acquisition and 3. Client/customer retention helps to sustain a notable brand experience. 

Nurturing prospective clients or customers for your business can take time. They are on a journey with your brand and are observing the quality, consistency, and reliability of your product or service. Identify different ways to nurture your leads by utilizing various content types.

At a minimum, a prospective client/customer needs 5-7 interactions with your business before they commit to it. Simultaneously, they may vet other companies to find the right fit and best solution for their problem. Providing a reliable signature product or service will lead to client/customer acquisition.

Leads become clients or customers and then what? There should be a pipeline to retain your supporters, followers and subscribers. Maintain a strong connection with your clients or customers by providing value throughout the lifetime of your business.

Establishing a marketing structure for your business impacts the brand experience and ultimately client/customer retention. Your brand should add value throughout every step of their journey with your business. It's important to nurture lead generation, client/customer acquisition, and retention.