THE MARKETING BAG
A marketing blog for small business owners
Topic Pillars
- Small Business Owner
- By Lisa Toban
- October 01 2025
7 Affirmations for Small Business Owners to Begin Q4 in 2025 [Cards]
The responsibilities of small business owners are continuous. Sometimes, your sacrifice may not be seen, felt, or ...
- Small Business Owner
- By Lisa Toban
- October 01 2025
7 Marketing & Branding Quotes for SBOs to Begin Q4 in 2025
Over 32 million small business owners in the United States have between 0-9 employees, and more than half work 50 hours ...
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Small Business Owners
7 Affirmations for Small Business Owners to Begin Q4 in 2025 [Cards]
- Small Business Owner
- By Lisa Toban
- October 01 2025
The responsibilities of small business owners are continuous. Sometimes, your sacrifice may not be seen, felt, or ...
7 Marketing & Branding Quotes for SBOs to Begin Q4 in 2025
- Small Business Owner
- By Lisa Toban
- October 01 2025
Over 32 million small business owners in the United States have between 0-9 employees, and more than half work 50 hours ...
9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- September 24 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model
Let’s Play A Game! Subject: Brand Awareness
- Brand Management
- By Lisa Toban
- September 25 2025
Unpack the importance of brand awareness and brand recognition for a business
9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- September 24 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model
Let’s Play A Game! Subject: Brand Awareness
- Brand Management
- By Lisa Toban
- September 25 2025
Unpack the importance of brand awareness and brand recognition for a business
9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- September 24 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model
Your Audience is Waiting: Don’t Leave Them Hanging
- Audience Engagement
- By Lisa Toban
- September 29 2025
Learn the importance of identifying your target audience and providing value with your content
Find “The One:” Your Target Audience That Is
- Audience Engagement
- By Lisa Toban
- September 27 2025
Understand the importance of finding your target audience and providing value with your product, good, service, and ...
Your Target Audience is Your Business (Pun Intended)
- Audience Engagement
- By Lisa Toban
- September 26 2025
The importance of connecting with your target audience
Small businesses in America (approximately)
USCC, 2023*
Small businesses are managed solely by their owners (approximately)
Forbes, 2024*
Employed by a small business (approximately)
Investopedia, 2025*
*References
(2023). The State of Small Business in America. U.S. Chamber of Commerce.
Main, K. (2024). Top Small Business Statistics. Forbes.
Daugherty, G. (2025). What Is a Small Business? Definition, Characteristics, and Challenges. Investopedia.
Striving to turn small businesses large.
What's In Your Marketing Bag?
Effective marketing is essential for business growth and development
Let’s Play A Game! Subject: Brand Awareness
Incorporate a unique brand experience within your business model to enhance brand awareness
Your Target Audience is Your Business (Pun Intended)
Attribution and retention models for clients and customers are essential for business growth and development
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FREQUENTLY ASKED QUESTIONS
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What is “The Marketing Bag?”
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The Marketing Bag is a blog created for small business owners to share marketing information and resources to enhance brand awareness, visibility, and audience engagement for their companies.
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Scroll up and you should see a brief form to subscribe.
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Are you accepting contributing writers for “The Marketing Bag”?
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If you’re interested in writing for “The Marketing Bag,” send Founder and Creator, Lisa Toban an email to lisa@itslisatoban.com, and she’ll follow up.

