THE MARKETING BAG
A marketing blog for small business owners
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Small Business Owners
Small businesses in America (approximately)
USCC, 2023*
Small businesses are managed solely by their owners (approximately)
Forbes, 2024*
Employed by a small business (approximately)
Investopedia, 2025*
*References
(2023). The State of Small Business in America. U.S. Chamber of Commerce.
Main, K. (2024). Top Small Business Statistics. Forbes.
Daugherty, G. (2025). What Is a Small Business? Definition, Characteristics, and Challenges. Investopedia.
Striving to turn small businesses large.
What's In Your Marketing Bag?
Effective marketing is essential for business growth and development
Let’s Play A Game! Subject: Brand Awareness
Incorporate a unique brand experience within your business model to enhance brand awareness
Your Target Audience is Your Business (Pun Intended)
Attribution and retention models for clients and customers are essential for business growth and development
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FREQUENTLY ASKED QUESTIONS
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What is “The Marketing Bag?”
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The Marketing Bag is a blog created for small business owners to share marketing information and resources to enhance brand awareness, visibility, and audience engagement for their companies.
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If you’re interested in writing for “The Marketing Bag,” send Founder and Creator, Lisa Toban an email to lisa@itslisatoban.com, and she’ll follow up.

