Your Audience is Waiting: Don’t Leave Them Hanging

Learn the importance of identifying your target audience and providing value with your content

"A brand is what business does and reputation is what people remember."

Ted Rubin, Social Marketing Strategist and International Keynote Speaker

 

Table of Contents

1. Who Is Your Audience?
2. Get to Know Your Audience
3. Show Up For Your Audience
    

Your target audience is a group of people who need your solution to a problem. It’s up to you - the founder, creator, CEO, president, and executive leader to be clear about who your brand serves. Take time to identify your target audience, get to know them, and show up for them.

Who is Your Audience?

A specific audience, a group of people, is looking for your product, good, or service based on a similar problem that needs a solution. Therefore, it’s essential to be abundantly clear who your target audience is. Know their demographics - socioeconomic status, marital status, educational status, age, gender, occupation, family, religion, concern, pain point, and any other information that will help you understand them better. The more you can identify who is looking for your product, good, or service, the more successful you will sustain your business.

Get to Know Your Audience

The first step is to be clear about who your target audience is, and the second is to get to know them. Consider your audience as a prominent person you want to meet at a networking event or someone you want to have a second coffee date with. How would you get to know this individual? You would listen attentively, take mental notes on important information, and create an inviting environment that would encourage further dialogue or a possible opportunity for another meeting or date. Your audience is an important factor in sustaining your business. You want to know their likes, dislikes, concerns, pain points, and things that make them happy or sad, joyous or frustrated, and create products, goods, or services they would find invaluable. 

Show Up For Your Audience

After you identify your target audience and learn important information that matters to them, the third step is to show up for them. An example is intentionally connecting with your audience throughout the week on preferred digital platforms. Plan and schedule when you will provide helpful and useful content to support them.

Wrap Up

Your target audience should be a priority for your business. You need your audience to sustain your business, and your audience needs you to provide a high-quality product, good, or service addressing their problem. Therefore, take time to research and be clear about your target audience, connect with them regularly, and show up with helpful and useful information and content. 

Tool Spotlight

Take time to know your target audience. HubSpot’s “Make My Persona” tool is a great place to start. Check it out. 

Remember to stay in your marketing bag and expand your brand. 

This blog does not include an affiliate link.