What’s In Your Marketing Bag? A Resource For Small Business Owners

“The Marketing Bag” is a blog to help small business owners enhance their brand awareness, visibility, and audience engagement.

“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Seth Godin, Author and entrepreneur

Small Business Statistics
A Resource for Small Business Owners
The Promise

Marketing a small business can be daunting due to various time constraints while prioritizing revenue-generating tasks, managing lean teams, and striving to accomplish business goals. Effective marketing consists of strategies, structures and systems to bring awareness and visibility to the brand, enhance audience engagement, and sustain results for business growth and development. “The Marketing Bag” is created to educate, empower, encourage, inspire, and motivate small business owners by providing insightful marketing information and resources to help expand their brands and businesses.

Run the Numbers - Small Business Statistics

According to the U.S. Bureau of Labor Statistics (BLS), approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (Investopedia, 2024).

Some of the most common reasons why small businesses fail are due to a lack of startup capital funding, a faulty business model or infrastructure, retaining an inadequate management team, and unsuccessful marketing plans or initiatives (Chamber of Commerce, 2024).

55% of online shoppers look for online reviews, and a whopping 81% will run a general web search on the business before buying (USA Today, 2024).

A Resource For Small Business Owners

Like many during the pandemic, I read and listened to the news and digested the information that small businesses nationwide were closing their doors. While trying to sustain their endeavors during unprecedented times, business owners endured challenges staying connected to their customers and clients. Those who pivoted to leverage their digital platforms provided different offerings and products to meet the needs of current and new followers of their businesses.

While the world is not in the throes of a pandemic, it’s now in an unprecedented political climate, and small business owners are still challenged to leverage digital platforms to market their businesses. Some woes are inconsistent posting, irrelevant content distribution, or quality control for created and curated brand content.

Marketing is essential to growing and sustaining any business. Countless hours are devoted by small business owners to allocate resources, leverage partnerships, and build community to share a product, good, or service that could be a game-changer for others. Yet, the problem for many is that the right people, their target audiences, may not know their businesses exist.

This provokes a question—how can small business owners be supported as they strive to develop, grow, and sustain their endeavors?

Here’s a solution…The Marketing Bag.

The Marketing Bag - The Promise

The Marketing Bag is created to provide information and resources to help small business owners enhance brand awareness, visibility, and audience engagement. While statistics might suggest that only 25% of new businesses make it to 15 years or more (Investopedia, 2024), a goal of The Marketing Bag is to help increase the percentage of sustained businesses. pexels-rdne-7309306

This marketing blog will help guide small business owners to enhance brand awareness, visibility and audience engagement. Whether in the beginning stages of brand and business development through intermediate and advanced stages, this blog is designed to provide information and to be a trusted resource for business owners. Some marketing topics will include:

Brand Awareness
Brand Visibility
Audience Engagement
Target Audience
Marketing Strategies
Marketing Structures
Marketing Systems
Sustainable Results

Stay Connected

This site will feature new blogs weekly, so subscribe and stay connected. Read the blogs, engage with comments, and ask questions. The mission is to help small businesses become large. If you find this resource helpful, share it with others.

Remember to stay in your marketing bag and expand your brand.