LISA TOBAN
MARKETING COACH & CONTENT MARKETER
STRIVING TO TURN SMALL BUSINESSES LARGE
FOUNDER AND CREATOR OF THE MARKETING BAG
A marketing blog for small business owners

- Small Business
- By Lisa Toban
- June 02 2025
7 Affirmations to Close Q2 on a High Note [Affirmation Cards Included]
On a given day, small business owners are managing many responsibilities and completing tasks to keep their company ...

- Small Business
- By Lisa Toban
- June 02 2025
Closing Out Q2 on A High Note, Stay Motivated [Quote Cards Included]
As Q2 comes to a close, it’s important as business owners to stay motivated throughout the month. Your audience, team, ...
FOCUS
At the core of marketing are these three concepts
PILLARS
The different tabs below represent areas that directly impact development and growth for resilient small businesses

7 Affirmations to Close Q2 on a High Note [Affirmation Cards Included]
- Small Business
- By Lisa Toban
- June 02 2025
On a given day, small business owners are managing many responsibilities and completing tasks to keep their company ...

Closing Out Q2 on A High Note, Stay Motivated [Quote Cards Included]
- Small Business
- By Lisa Toban
- June 02 2025
As Q2 comes to a close, it’s important as business owners to stay motivated throughout the month. Your audience, team, ...

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

FTW: Onboarding Freelancers and Contractors for Content Production
- Content Marketing
- By Lisa Toban
- May 05 2025
Learn the importance of quality content production and hiring the right team members

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

9 Things to Know About a Resilient Business [Infographic Included]
- Customer Service
- By Lisa Toban
- May 29 2025
Unpack focus areas, marketing pillars, and consumer service emphases for a resilient business model

20 Motivational Questions for Small Business Owners [PDF Included]
- Sustainability
- By Lisa Toban
- May 28 2025
To motivate small business owners
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CREATING A RESILIENT BUSINESS

Small businesses in America (approximately)
USCC, 2023*

Small businesses are managed solely by their owners (approximately)
Forbes, 2024*

Employed by a small business (approximately)
Investopedia, 2025*
*References
(2023). The State of Small Business in America. U.S. Chamber of Commerce.
Main, K. (2024). Top Small Business Statistics. Forbes.
Daugherty, G. (2025). What Is a Small Business? Definition, Characteristics, and Challenges. Investopedia.
"MARKETING IS MORE THAN JUST POSTING. IT REQUIRES STRATEGY, STRUCTURE, AND SYSTEMS FOR SUSTAINED RESULTS. "
Lisa Toban, Marketing Coach and Content Marketer
ABOUT LISA TOBAN
What started as a hobby is now what I’ve identified as part of my purpose. I became interested in digital marketing as a student leader at my alma mater, the University of California, Riverside, where I was committed to growing the weekly attendance for a student organization I led. Now, 18 years later, I’m fulfilled by supporting small business owners to enhance their brand awareness, visibility, and audience engagement by utilizing marketing strategies, structures, and systems for sustainable results.

WORK WITH LISA TOBAN
The goal for any small business should be to enhance brand awareness, visibility and increase audience engagement. When working with me, Lisa Toban, you will be challenged to expand the reach of your brand, empowered to connect with your target audience and motivated to scale your business. My vision is to turn small businesses large and the mission is to equip small business owners with marketing tools and resources to enhance their brands. The focus is to incorporate marketing strategies, structures and systems for sustainable results. If you're interested in working with me, please continue reading.
FREQUENTLY ASKED QUESTIONS
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Do you offer marketing services to small business owners?
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Yes! From blog writing to content audits. Go to the “Services” Tab and review the information.
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Do you provide ad hoc marketing services?
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Absolutely! Let’s chat! Submit a complimentary 15-minute marketing inquiry call form, and I’ll follow-up with you.
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I’m curious about the complimentary 15-minute marketing inquiry call. How can I do that?
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Click the “Marketing Inquiry Call” Tab and submit the form
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What is “The Marketing Bag?”
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The Marketing Bag is a blog created for small business owners to share marketing information and resources to enhance brand awareness, visibility, and audience engagement for their companies.
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Can I subscribe to the blog?
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Absolutely! Go to “The Marketing Bag” page, and you will see a brief form to subscribe.