If You’re A Small Business Owner, Read This Letter!

Hey Business Owner,

It started with an idea, maybe even a pain point—your business, brand, and endeavor. Late nights and early mornings to grow your business and sustain a vision that began with an emotional investment. It consumes your thoughts, stretches your creativity, and challenges your strength as you manage to keep the vision alive. Every day, you strive to move the needle, unknowing if you’ll meet daily projections and goals for a successful week, month, and year.

You’re one of a few, a small business owner who has the courage to expound upon an idea. Instead of leaving it in its infancy stage, you press daily to show up for your business and the people who need it. Cheers to you for moving forward. 

Just know that your business matters. You matter. Your team matters. Whether your business is on the incline or maybe in a frustrating season, don’t quit. Instead, go back to that moment when you first had the business idea. What happened? What was the incident that provoked your vision? How did it make you feel? What made you take the first step of faith to actually launch your business? 

I’m here to encourage you to keep that memory in mind, to not give up on your business, idea, and vision. You deserve to see how your perseverance and endurance can shape a better future for you, your family, and future generations.

Schedule a time to assess, evaluate, strategize, and execute the ideas that could help grow your business. Find the joy in your endeavor, hold onto your peace, take care of your mental and physical health, and keep your mission and goal top of mind. You got this. Yes, you! Now, go and share your business with the world. I believe in you.

From Your Marketing Coach, 

Lisa Toban