---
title: The Marketing Bag | Blog for Small Business Owners | Lisa Toban
description: Lisa Toban is a Marketing Systems and Content Strategist who works with small business owners to help their marketing feel clear, structured, and manageable. She is also the creator of Launch. Learn. Sustain and The Marketing Bag.
---

<https://www.instagram.com/lisaktoban> <https://www.facebook.com/itslisatoban> <https://www.linkedin.com/in/lisatoban> <https://www.twitter.com/itslisatoban>

[![Lisa Toban, Marketing Coach and Content Marketer](https://itslisatoban.com/hs-fs/hubfs/ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png?width=500&height=500&name=ILT%20Abbreviated%20Logo_Teal_Transparent_Large.png "Lisa Toban, Marketing Coach and Content Marketer")](https://itslisatoban.com/)

- [Home](https://itslisatoban.com)
- [Blog](https://itslisatoban.com/the-marketing-bag)
- [Work With Me](https://itslisatoban.com/work-with-me)
- [Resource Hub](https://itslisatoban.com/resource-hub)
- [About](https://itslisatoban.com/about)
- [Contact](https://itslisatoban.com/contact)

 

 

# BEYOND THE BRAND. 

# INSIDE THE BUSINESS.

## *A marketing blog for small business owners. *

 

# WELCOME TO THE MARKETING BAG

Marketing insights, practical guidance, and real-world perspective to help small business owners build stronger systems, create purposeful content, and support sustainable business growth.

---

![pexels-joaquinrr](https://itslisatoban.com/hubfs/pexels-joaquinrr-37409121_Open%20Letter_Blog_Cover.jpg)

## [An Open Letter to Small Business Owners](https://itslisatoban.com/the-marketing-bag/an-open-letter-to-small-business-owners)

 An honest open letter to small business owners about the realities of building, the weight you carry, and how to move forward with clarity and intention.

![pexels-divinetechygirl](https://itslisatoban.com/hubfs/pexels-divinetechygirl-1181647_The%20Marketing%20Bag_Blog_Cover.jpg)

[Marketing System](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth)

## [The Marketing Bag: What Matters for Systems and Growth](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth)

![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-5920641_Different%20Approach_Blog_Cover.jpg)

[Marketing](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing)

## [A Different Way to Approach Marketing](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing)

![pexels-ron-lach](https://itslisatoban.com/hubfs/pexels-ron-lach-8357231_marketing%20assessment_top.jpg)

[Marketing Assessment](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment)

## [If Your Marketing Feels Off, Start Here (Take the Assessment)](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment)

## READ THE LATEST

![blog](https://itslisatoban.com/hubfs/pexels-mikhail-nilov-8284724-1.jpg) [Email Marketing](https://itslisatoban.com/the-marketing-bag/topic/email-marketing)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- July 20 2026

## [Why Email Marketing Still Matters](https://itslisatoban.com/the-marketing-bag/why-email-marketing-still-matters)

![blog](https://itslisatoban.com/hubfs/pexels-rdne-8124187.jpg) [Marketing Strategy](https://itslisatoban.com/the-marketing-bag/topic/marketing-strategy)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- July 16 2026

## [How to Plan 30 Days of Content in Just One Afternoon](https://itslisatoban.com/the-marketing-bag/how-to-plan-30-days-of-content-in-just-one-afternoon)

![blog](https://itslisatoban.com/hubfs/pexels-john-diez-7578209.jpg) [Marketing Strategy](https://itslisatoban.com/the-marketing-bag/topic/marketing-strategy)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- July 13 2026

## [One Idea. Five Pieces of Content.](https://itslisatoban.com/the-marketing-bag/one-idea.-five-pieces-of-content)

# Categories

- [Branding](https://itslisatoban.com/branding)
- [Content Marketing](https://itslisatoban.com/content-marketing)
- [Marketing](https://itslisatoban.com/marketing)
- [Marketing Strategy](https://itslisatoban.com/marketing-strategy)
- [Marketing Structure](https://itslisatoban.com/marketing-structure)
- [Marketing Systems](https://itslisatoban.com/marketing-systems)
- [Small Business](https://itslisatoban.com/small-business)
- [Sustainable Results](https://itslisatoban.com/sustainable-results)
- [Recent Posts](https://itslisatoban.com/recent-posts)

[Subscribe & Stay Connected](https://share.hsforms.com/1ngVVL07VSV-i_fBoNLeK4A3ympj)

## MARKETING

![pexels-a-darmel](https://itslisatoban.com/hubfs/pexels-a-darmel-7710074_MB_Blog%201.jpg)

## [Marketing, Simplified: What You Need to Know to Get Started](https://itslisatoban.com/the-marketing-bag/marketing-simplified-what-you-need-to-know-to-get-started)

![pexels-fauxels](https://itslisatoban.com/hubfs/pexels-fauxels-3184293__MB%20Blog%202.jpg)

## [Before You Post Anything Else, Read This](https://itslisatoban.com/the-marketing-bag/before-you-post-anything-else-read-this)

![pexels-caleboquendo](https://itslisatoban.com/hubfs/pexels-caleboquendo-11329863_MB%20Blog%203.jpg)

## [How to Get Clear on Your Audience Before You Invest in Marketing](https://itslisatoban.com/the-marketing-bag/how-to-get-clear-on-your-audience-before-you-invest-in-marketing)

## FOR ESTABLISHED SMALL BUSINESS OWNERS

![pexels-anna-nekrashevich](https://itslisatoban.com/hubfs/pexels-anna-nekrashevich-12432698_SBO_Blog%202-1.jpg)

## [Content Management That Fits Into Your Actual Life](https://itslisatoban.com/the-marketing-bag/content-management-that-fits-into-your-actual-life)

![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-5399014_SBO_Blog%203-1.jpg)

## [How to Automate Your Marketing Without Losing the Personal Touch](https://itslisatoban.com/the-marketing-bag/how-to-automate-your-marketing-without-losing-the-personal-touch)

![pexels-mikhail-nilov](https://itslisatoban.com/hubfs/pexels-mikhail-nilov-6592363_B_Blog%201-2.jpg)

## [How to Build Momentum Without Burning Yourself Out](https://itslisatoban.com/the-marketing-bag/how-to-build-momentum-without-burning-yourself-out)

## FOR ENTREPRENEURS AND SOLOPRENEURS

![pexels-silverkblack](https://itslisatoban.com/hubfs/pexels-silverkblack-36731365_ES_Blog%201_Cover.jpg)

## [Quick Marketing Wins When You Don’t Have Much Time](https://itslisatoban.com/the-marketing-bag/quick-marketing-wins-when-you-dont-have-much-time)

![pexels-mart-production](https://itslisatoban.com/hubfs/pexels-mart-production-7679672_ES_Blog%202_Cover.jpg)

## [Starting From Scratch: How to Market Your New Business](https://itslisatoban.com/the-marketing-bag/starting-from-scratch-how-to-market-your-new-business)

![pexels-karola-g-5240041_ES_Blog 3_Cover](https://itslisatoban.com/hubfs/pexels-karola-g-5240041_ES_Blog%203_Cover.jpg)

## [What to Focus on First When Marketing Your New Business](https://itslisatoban.com/the-marketing-bag/what-to-focus-on-first-when-marketing-your-new-business)

- <https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment>

# If Your Marketing Feels Off, Start Here (Take the Assessment)

[Read more](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-off-start-here-take-the-assessment)

- <https://itslisatoban.com/the-marketing-bag/an-open-letter-to-small-business-owners>

# An Open Letter to Small Business Owners

[Read more](https://itslisatoban.com/the-marketing-bag/an-open-letter-to-small-business-owners)

- <https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth>

# The Marketing Bag: What Matters for Systems and Growth

[Read more](https://itslisatoban.com/the-marketing-bag/the-marketing-bag-what-matters-for-systems-and-growth)

- <https://itslisatoban.com/the-marketing-bag/how-to-build-momentum-without-burning-yourself-out>

# How to Build Momentum Without Burning Yourself Out

[Read more](https://itslisatoban.com/the-marketing-bag/how-to-build-momentum-without-burning-yourself-out)

- <https://itslisatoban.com/the-marketing-bag/content-management-that-fits-into-your-actual-life>

# Content Management That Fits Into Your Actual Life

[Read more](https://itslisatoban.com/the-marketing-bag/content-management-that-fits-into-your-actual-life)

## FOR FREELANCERS AND CONSULTANTS

![pexels-pavel-danilyuk](https://itslisatoban.com/hubfs/pexels-pavel-danilyuk-8111881_Blog_FC_Blog%202_Cover.jpg)

## [The Details That Make a Personal Brand Actually Stand Out](https://itslisatoban.com/the-marketing-bag/the-details-that-make-a-personal-brand-actually-stand-out)

![pexels-ivan-s-8117555](https://itslisatoban.com/hubfs/pexels-ivan-s-8117555_Blog_FC_Blog%203_Bottom.jpg)

## [How to Turn Your Skills Into a Brand People Hire For](https://itslisatoban.com/the-marketing-bag/how-to-turn-your-skills-into-a-brand-people-hire-for)

![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-7680056_FC_Blog%201_Cover.jpg)

## [Your Personal Brand Isn’t Optional—Here’s Why It Matters](https://itslisatoban.com/the-marketing-bag/your-personal-brand-isnt-optional-heres-why-it-matters)

## FOR NONPROFIT AND PURPOSE DRIVEN LEADERS

![pexels-gustavo-fring](https://itslisatoban.com/hubfs/pexels-gustavo-fring-7156162_NP_Blog%201%20Cover.jpg)

## [If Your Mission Isn’t Clear, Your Message Isn’t Either](https://itslisatoban.com/the-marketing-bag/if-your-mission-isnt-clear-your-message-isnt-either)

![pexels-a-darmel](https://itslisatoban.com/hubfs/pexels-a-darmel-7710084_NP_Blog%202_Cover.jpg)

## [Marketing Doesn’t Have to Be Complicated for Small Teams](https://itslisatoban.com/the-marketing-bag/marketing-doesnt-have-to-be-complicated-for-small-teams)

![pexels-vlada-karpovich](https://itslisatoban.com/hubfs/pexels-vlada-karpovich-7433876_NP_Blog%203_Bottom.jpg)

## [What Funders Actually Want to See From Your Marketing Results](https://itslisatoban.com/the-marketing-bag/what-funders-actually-want-to-see-from-your-marketing-results)

## BROWSE THE MARKETING BAG

![blog](https://itslisatoban.com/hubfs/pexels-energepic-com-27411-313690_Blog-top.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- June 18 2026

## [How to Build 30 Days of Content in Just a Few Hours](https://itslisatoban.com/the-marketing-bag/how-to-build-30-days-of-content-in-just-a-few-hours)

![blog](https://itslisatoban.com/hubfs/pexels-mike-jones-9052294_Blog_MM_Blog%203_Cover.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- May 02 2026

## [One Piece of Content. Multiple Platforms. Build a Content Flow That Works](https://itslisatoban.com/the-marketing-bag/one-piece-of-content.-multiple-platforms.-build-a-content-flow-that-works)

![blog](https://itslisatoban.com/hubfs/pexels-silverkblack-36731167_Blog_MM_Blog%202_Cover.jpg) [Content Marketing](https://itslisatoban.com/the-marketing-bag/topic/content-marketing)

- [By Lisa Toban](https://itslisatoban.com/the-marketing-bag/author/lisa-toban)
- May 02 2026

## [Getting Noticed Online Is One Thing—Here’s What Makes People Stay](https://itslisatoban.com/the-marketing-bag/getting-noticed-online-is-one-thing-heres-what-makes-people-stay)

### More Blogs

## BEHIND THE MARKETING

![pexels-mikael-blomkvist](https://itslisatoban.com/hubfs/pexels-mikael-blomkvist-6476260_BTM_Blog%202-1.jpg)

## [Behind Every “Successful” Brand Is This (Not Just Content)](https://itslisatoban.com/the-marketing-bag/behind-every-successful-brand-is-this-not-just-content)

![pexels-kindelmedia](https://itslisatoban.com/hubfs/pexels-kindelmedia-7688329_BTM_Blog%203-1.jpg)

## [The Work No One Talks About—But Every Business Needs](https://itslisatoban.com/the-marketing-bag/the-work-no-one-talks-about-but-every-business-needs)

![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-4491443_BTM_Blog%201-1.jpg)

## [The Part of Marketing No One Is Showing You](https://itslisatoban.com/the-marketing-bag/the-part-of-marketing-no-one-is-showing-you)

## MARKETING MOMENTS

![pexels-darlene-alderson](https://itslisatoban.com/hubfs/pexels-darlene-alderson-7971342_MM_Blog%201_Cover.jpg)

## [Before You Create Content, Get Clear on This](https://itslisatoban.com/the-marketing-bag/before-you-create-content-get-clear-on-this)

![pexels-silverkblack](https://itslisatoban.com/hubfs/pexels-silverkblack-36731167_Blog_MM_Blog%202_Cover.jpg)

## [Getting Noticed Online Is One Thing—Here’s What Makes People Stay](https://itslisatoban.com/the-marketing-bag/getting-noticed-online-is-one-thing-heres-what-makes-people-stay)

![pexels-mike-jones](https://itslisatoban.com/hubfs/pexels-mike-jones-9052294_Blog_MM_Blog%203_Cover.jpg)

## [One Piece of Content. Multiple Platforms. Build a Content Flow That Works](https://itslisatoban.com/the-marketing-bag/one-piece-of-content.-multiple-platforms.-build-a-content-flow-that-works)

## MARKETING STRATEGY

![pexels-olly](https://itslisatoban.com/hubfs/pexels-olly-3800556_MStrat_Blog%202_Top.jpg)

## [Doing More Marketing Isn’t the Same as Having a Plan](https://itslisatoban.com/the-marketing-bag/doing-more-marketing-isnt-the-same-as-having-a-plan)

![pexels-karola-g](https://itslisatoban.com/hubfs/pexels-karola-g-5717840_MStrat_Blog%203_Cover.jpg)

## [The Missing Layer Between Content and Results Is Strategy](https://itslisatoban.com/the-marketing-bag/the-missing-layer-between-content-and-results-is-strategy)

![pexels-kindelmedia](https://itslisatoban.com/hubfs/pexels-kindelmedia-7688463_MStrat_Blog%201_Cover.jpg)

## [The Difference Between “Doing Marketing” and Actually Having a Strategy](https://itslisatoban.com/the-marketing-bag/the-difference-between-doing-marketing-and-actually-having-a-strategy)

## MARKETING SYSTEMS

![pexels-tim-douglas](https://itslisatoban.com/hubfs/pexels-tim-douglas-6205480_MS_Blog%201_Cover.jpg)

## [Your Marketing Is a System (Whether You Built It or Not)](https://itslisatoban.com/the-marketing-bag/your-marketing-is-a-system-whether-you-built-it-or-not)

![pexels-gary-barnes](https://itslisatoban.com/hubfs/pexels-gary-barnes-6231598_MS_Blog%202_Cover.jpg)

## [Your Marketing System Is Either Supporting You—or Slowing You Down](https://itslisatoban.com/the-marketing-bag/your-marketing-system-is-either-supporting-you-or-slowing-you-down)

![pexels-liza-summer](https://itslisatoban.com/hubfs/pexels-liza-summer-6347919_MS_Blog%203_Cover.jpg)

## [A Strong Marketing System Changes Everything You’re Trying to Do](https://itslisatoban.com/the-marketing-bag/a-strong-marketing-system-changes-everything-youre-trying-to-do)

- <https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing>

# A Different Way to Approach Marketing

[Read more](https://itslisatoban.com/the-marketing-bag/a-different-way-to-approach-marketing)

- <https://itslisatoban.com/the-marketing-bag/why-just-posting-more-content-is-slowing-your-marketing-down>

# Why “Just Posting More Content” Is Slowing Your Marketing Down

[Read more](https://itslisatoban.com/the-marketing-bag/why-just-posting-more-content-is-slowing-your-marketing-down)

- <https://itslisatoban.com/the-marketing-bag/starting-from-scratch-how-to-market-your-new-business>

# Starting From Scratch: How to Market Your New Business

[Read more](https://itslisatoban.com/the-marketing-bag/starting-from-scratch-how-to-market-your-new-business)

- <https://itslisatoban.com/the-marketing-bag/what-to-focus-on-first-when-marketing-your-new-business>

# What to Focus on First When Marketing Your New Business

[Read more](https://itslisatoban.com/the-marketing-bag/what-to-focus-on-first-when-marketing-your-new-business)

- <https://itslisatoban.com/the-marketing-bag/before-you-create-content-get-clear-on-this>

# Before You Create Content, Get Clear on This

[Read more](https://itslisatoban.com/the-marketing-bag/before-you-create-content-get-clear-on-this)

## MARKETING STRUCTURE

![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-8636602_MStruc_Blog%202_Cover.jpg)

## [What Holds Your Marketing Together When Everything Else Feels Unclear](https://itslisatoban.com/the-marketing-bag/what-holds-your-marketing-together-when-everything-else-feels-unclear)

![pexels-kampus](https://itslisatoban.com/hubfs/pexels-kampus-6684766_MStruc_Blog%203_Cover.jpg)

## [Structure Is What Your Marketing Has Been Missing](https://itslisatoban.com/the-marketing-bag/structure-is-what-your-marketing-has-been-missing)

![pexels-edward-jenner](https://itslisatoban.com/hubfs/pexels-edward-jenner-4031633_MStruc_Blog%201_Top.jpg)

## [If Your Marketing Feels Inconsistent, This Is Why](https://itslisatoban.com/the-marketing-bag/if-your-marketing-feels-inconsistent-this-is-why)

## SUSTAINABLE BUSINESS

![pexels-anntarazevich](https://itslisatoban.com/hubfs/pexels-anntarazevich-7772022_SR_Blog%201_Cover.jpg)

## [The Foundation of a Sustainable Business](https://itslisatoban.com/the-marketing-bag/the-foundation-of-a-sustainable-business)

![pexels-pavel-danilyuk](https://itslisatoban.com/hubfs/pexels-pavel-danilyuk-8424512_SR_Blog%202_Cover.jpg)

## [Why “More Sales” Isn’t the Same as a Sustainable Business](https://itslisatoban.com/the-marketing-bag/why-more-sales-isnt-the-same-as-a-sustainable-business)

![pexels-amina-filkins](https://itslisatoban.com/hubfs/pexels-amina-filkins-5413720_SR_Blog%203_Cover.jpg)

## [How to Market in a Way That Actually Sustains Your Business](https://itslisatoban.com/the-marketing-bag/how-to-market-in-a-way-that-actually-sustains-your-business)

## BEYOND THE BRAND

![pexels-fiona-murray](https://itslisatoban.com/hubfs/pexels-fiona-murray-537687299-27668992_B_Blog%202.jpg)

## [What Brand Awareness, Recall, and Recognition Really Mean for Your Business](https://itslisatoban.com/the-marketing-bag/what-brand-awareness-recall-and-recognition-really-mean-for-your-business)

![pexels-ron-lach](https://itslisatoban.com/hubfs/pexels-ron-lach-7983357_B_Blog%203.jpg)

## [How You Show Up Online Is Your Brand—Not Just Part of It](https://itslisatoban.com/the-marketing-bag/how-you-show-up-online-is-your-brand-not-just-part-of-it)

![pexels-olia-danilevich](https://itslisatoban.com/hubfs/pexels-olia-danilevich-8145250_duplicate_cover.jpg)

## [Branding Is So Much More Than a Logo](https://itslisatoban.com/the-marketing-bag/branding-is-so-much-more-than-a-logo)

## SUBSCRIBE AND STAY CONNECTED

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